You’re in the alcohol biz. You develop a pumpkin spice cream liqueur. Yummy. (Okay, not so yummy.) Your savvy ad firm whips up a label. Guess what? Before you can market and distribute your alcohol-pumpkin-mash in this country, the federal government must approve the formula and label. Robert C. Lehrman is the principal of Lehrman Beverage Law. According to his firm’s Web site, they have extensive [...]
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